Campaign Manager - TikTok Commerce
공고 요약
원티드담당업무
한국 시장 크리에이터 확보, 인큐베이션 및 성장 지원
TikTok 성장 캠페인 전략 수립부터 실행까지 주도하고 성과 및 효율 관리
User IP, Creator IP, Brand IP 및 슈퍼 브랜드 데이 등 마케팅 캠페인 구상·개발·실행
경쟁 브랜드 IP 및 마케팅 캠페인 분석, 신규 브랜드 IP 방식 발굴
카테고리팀, 사용자 리서치, 크리에이터 매니저 등 유관 조직과 협업해 캠페인 활동을 정의·지원하고 최적화
파트너와 사용자 사이에서 브랜드 IP 영향력 확대
자격요건
이커머스 업계 경험
이커머스 캠페인을 포함한 마케팅 캠페인의 독립적인 기획 및 실행 경험
크리에이티브 에이전시 관리 및 브랜드 파트너 관계 관리 등 외부 파트너 협업 경험
다수 프로젝트 관리 및 유관 부서와의 협업·조율 능력
영어로 업무를 수행할 수 있는 우수한 문서 및 구두 커뮤니케이션 능력
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공고 원문
소개
TikTok Commerce Creator Operations team is dedicated to building a healthy and thriving e-commerce creator ecosystem. Through creator acquisition and incubation, we aim to enhance creators' content production capabilities, unlock their monetization potential, and drive sustainable platform growth. In this role, you will be responsible for creator acquisition, incubation, and growth in the Korean market. By leveraging insights into the local content landscape and creator ecosystem, you will develop tailored operational strategies to scale creator content supply and drive commerce growth.
주요업무
• Understand and develop campaign strategies that serve as core lever towards the growth of the TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution • Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns • Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode • Organize and coordinate cross-departmental resources to define and support business growth campaign activities • Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization • Cooperate with the cross-team to amply the influence of brand IP among partners and users
자격요건
• Bachelor's degree or above, with at least 2 years of experience in the e-commerce industry • Excellent communication and coordination skills, with the ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams • Strong written and verbal communication skills to effectively conduct business in English • Proven experience in independently planning and executing marketing campaigns, particularly e-commerce campaigns • Experience working with third-party partners, including managing creative agencies and maintaining relationships with brand partners
우대사항
• Experience in cross-border e-commerce, international e-commerce, or content-driven commerce is preferred • Familiarity with TikTok and other content-based platforms, or relevant experience in the e-commerce industry, is preferred
혜택 및 복지
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