종합 광고 대행사 제약 담당 기획

소개

Publicis Groupe은 프랑스에 본사를 두고 있는 세계 3대 광고 마케팅 그룹 중 하나로 130개 국가에서 약 8만 명의 임직원이 근무를 하고 있습니다. Publicis Groupe은 1991년에 레오버넷 코리아(Leo Burnett Korea)로 한국 시장에 진출하여 현재 다양한 브랜드의 광고, 마케팅부터 비지니스의 CRM 및 디지털 영역까지 맡고 있는 토탈 솔루션 회사로 끊임 없이 성장하고 있습니다.

주요업무

[Client Management] • Serve as the day-to-day point of contact for clients and build trusted relationships • Deliver proactive recommendations and issue management grounded in brand, disease, and category understanding [Project Leadership] • Lead multiple projects in parallel and mentor Manager-level team members • Manage on-time / on-budget / on-strategy delivery [Strategic & Creative Contribution] • Write creative briefs and contribute to IMC/campaign idea development • Define the campaign objective–KPI–measurement framework and report on performance [Financial & Compliance] • Ensure accuracy in SOW, estimates, budgets, job management, and invoicing • Manage healthcare compliance processes, including MLR and KPBMA/KMDIA review [Internal & Global Collaboration] • Collaborate cross-functionally with Strategy / Medical / Creative / Media / Production / PR • Drive communication with global and regional teams and lead localization

자격요건

• 7-10 years of experience in an advertising or healthcare agency, or in pharmaceutical/healthcare marketing (Account Management / Planning) • Hands-on experience in at least one of the following categories: FMCG, Beauty, Vaccine, OTC/CHC, or Medical Aesthetic • Experience collaborating with global and regional teams, and familiarity with global ways of working • Project leading & execution: full ownership of timeline, quality, and cost • Client proposal development / creative brief & presentation writing • Insight and IMC idea development capability (integrated DTC and HCP perspective) • Strategic documentation skills: briefs, reports, proposals, executive summaries • Leadership and cross-functional collaboration (Power of One mindset) • Well organized and disciplined, with strong communication skills • AI fluency: hands-on experience with Copilot and similar tools, plus a willingness to keep learning • Alignment with Publicis Health people values: Togetherness (collaboration), Energy (a ‘yes we can’ attitude), and Opportunity (growth mindset) • Business-level English is essential, given frequent global and regional calls and training.

우대사항

• Healthcare experience is not mandatory, but data-driven strategy and hands-on IMC planning/execution experience (including digital video) is required • Experience with global pharma clients or other MNC accounts • Experience in DTC and HCP omnichannel campaigns • Participation in new business pitches, with experience in data-driven strategy and AI tools

혜택 및 복지

- 조식 제공 / 자기 계발비 지급/ 사내 카페에서 커피, 음료 구입 포인트 제공 - 월 2회 금요일 오후 3시 퇴근 - 생일 기프트 카드 제공