Principal, Creator Activation & Development

소개

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​ Equal Opportunity at TikTok TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.

주요업무

About the Team Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world. As Principal, Creator Acquisition & Development, you will own the acquisition, onboarding, and long-term development of top-tier creators in Korea, including digital-first creators, studio-led creators, and high-impact creators on the platform. This role is responsible for building and scaling a sustainable creator ecosystem that enables high-quality content creation, stable creator growth, and long-term platform engagement. You will serve as a leader for creator strategy execution, working closely with internal cross-functional teams including Product, Content, Marketing, Operations, and regional/global partners. Externally, you will partner with top creators, MCNs, and production studios to unlock new content opportunities and strengthen platform differentiation. This role requires deep ecosystem understanding, strong industry relationships, and the ability to lead complex creator initiatives with a high degree of ownership and independence. We are looking for a leader who strongly aligns with ByteStyle and demonstrates integrity, along with a proactive, ownership-driven, and execution-focused way of working. This role will be based in Seoul. Key Responsibilities Creator Acquisition & Ecosystem Development • Own the end-to-end acquisition and onboarding of top-tier creators, ensuring long-term engagement and sustainable growth on the platform. • Design and scale creator development frameworks that improve content quality, creator performance, and retention. • Build and maintain trusted relationships with top creators, MCNs, and production partners. Creator Partnerships & Strategic Collaboration • Lead the design and execution of strategic partnerships with creators, MCNs, and studios, including long-term collaboration models and scalable onboarding frameworks. • Lead or drive negotiations related to creator onboarding, partnership structures, and collaboration models, working closely with Legal and cross-functional stakeholders. • Enable partners to efficiently manage and grow multiple creator accounts through structured programs and operational frameworks. Product Program Strategy & Scaled Execution • Own the local strategy, alignment, and execution of creator-facing product programs originating from Headquarters Product teams, ensuring successful adoption and impact in the Korean market. • Partner closely with product teams to identify program opportunities based on product roadmaps, creator needs, and data-driven insights. • Define local execution plans, success metrics, and rollout frameworks for scaled product programs in collaboration with local and regional operations teams. • Drive continuous improvement of product programs by incorporating creator feedback, operational learnings, and performance data. • Represent Korean market insights in global product program discussions to influence future program design and prioritization. Strategic & Cross-Functional Leadership • Act as a cross-functional leader for creator initiatives, aligning Product, Content, Marketing, Operations, Legal, and global teams around shared priorities. • Influence product tools, workflows, and creator-facing features by bringing structured creator insights and ecosystem needs to Product teams. • Lead the local execution of global creator programs and contribute Korean market insights to global creator strategy discussions. Performance Management & Operational Excellence • Define, track, and analyze performance metrics for creator acquisition, engagement, and growth. • Drive continuous optimization of creator programs, partner workflows, and operational processes to enable scale and efficiency. • Own reporting, documentation, and operational planning for creator acquisition and development initiatives. People Leadership & Mentorship • Provide day-to-day guidance, mentorship, and prioritization support to 1~2 team members supporting creator acquisition and operations. • Lead by example as an individual contributor, setting a high bar for ownership, execution quality, and cross-functional collaboration.

자격요건

Minimum Qualifications • BA/BS degree or equivalent practical experience • Previous years of experience in creator management, content acquisition, production, digital media operations, or platform ecosystem development within entertainment or media industries. • Proven experience leading creator acquisition or partnership programs involving top-tier creators, MCNs, or production studios in Korea; strong industry networks and trusted relationships across the creator and digital content ecosystem. • Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders; excellent written and verbal communication skills in Korean and English for stakeholder management and negotiation skills. • Strong data-driven mindset with the ability to evaluate creator performance and translate insights into scalable programs. • Ability to operate with high ownership in ambiguous, fast-changing, and high-pressure environments. • Hands-on experience managing external agencies and vendors; strong operational skills in budget, resource, and timeline management

우대사항

Preferred Qualifications • Master’s degree, MBA, or equivalent advanced degree. • Experience working at a global tech, content platform, MCN, or digital media company. • Experience building or scaling creator-driven content ecosystems at a global platform or major media/technology company. • Strong understanding of intellectual property rights and experience collaborating with Legal on creator-related agreements. • Demonstrated people leadership experience and ability to mentor high-performing team members. • Strong presentation, storytelling, and strategic communication skills. • Experience working closely with global stakeholders across regions and time zones.

혜택 및 복지

경쟁력 있는 연봉 및 성과 보상 식사 지원 Generous salary Meal supplementation