Senior Principal, Brand Marketing
공고 요약
담당업무
Nike Training 및 NikeSKIMS의 한국 마케팅 전략 방향 수립
캠페인, 소비자 여정, 디지털·리테일·체험 접점 전반의 마케팅 실행 관리
한국 스포츠 커뮤니티 네트워크를 활용한 소비자 인사이트 발굴 및 참여 기회 창출
시즌별 계획 수립, 예산 예측 및 정산, 프로젝트 우선순위·자원·일정 조율
Training 크로스펑셔널 팀의 공동 아젠다 추진 및 유관 부서 협업
팀 인재 멘토링 및 코칭, 마케팅 업무 품질과 성과 향상
데이터, 테스트 인사이트, 브랜드 헬스 신호 및 사업 성과를 활용한 계획 최적화
자격요건
브랜드 마케팅 및 통합 캠페인·마케팅 팀 리딩 경험
Marketing, Business 또는 관련 분야 학사 학위 또는 이에 준하는 교육·경험
한국어·영어 유창한 구사 및 우수한 서면·구두 커뮤니케이션 역량
시니어 이해관계자 설득 및 영향력 발휘 역량
디지털·오프라인 마케팅, 리테일·체험 마케팅, 온라인·오프라인 소비자 여정 경험
대규모 마케팅 예산 관리 경험
피플 리더십, 인재 멘토링, 에이전시 관리 및 크로스펑셔널 협업 역량
근무환경
Brand Management, Sports Marketing, Communications, Creative, Media, Digital Marketing, Retail Marketing, Brand Planning, Marketplace, Merchandising 등 다양한 조직과 협업
로컬 마케팅 팀, 에이전시, 비즈니스 팀 및 Geo 파트너와 협업
마감기한
상시채용
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공고 원문
소개
Senior Principal, Brand Marketing sits within the Nike Korea Brand Marketing team and reports to the Korea Sr. Director of Marketing. This role will work closely with local Marketing teams, agencies, Business Teams, and Geo partners, while collaborating across Brand Management, Sports Marketing, Communications, Creative, Media, Digital Marketing, Retail Marketing, Brand Planning, Marketplace, and Merchandising to drive impactful consumer experiences and business growth.
주요업무
• Define the marketing strategic direction for Nike Training and NikeSKIMS in Korea, ensuring alignment with consumer insights, brand priorities and marketplace opportunities. • Oversee marketing execution across campaigns, consumer journeys, digital, retail and experiential touchpoints, ensuring the work is bold, distinctive and locally relevant. • Foster and leverage Nike's network of relationships in Korea's sport community, using those relationships to uncover insights and create meaningful consumer engagement. • Manage seasonal planning processes, budget forecasting and reconciliation, helping the team coordinate priorities, resources and timelines across projects. • Take a leadership role across the cross-functional Training team, partnering with Sports Marketing, Communications, Marketplace, Geo Brand Management and other teams to drive a shared agenda. • Mentor and coach talent within the team, supporting professional growth while raising the quality and impact of the overall marketing offense. • Use data, testing insights, brand health signals and business performance to optimize plans, improve future work and power long-term brand strength and business growth.
자격요건
• 10-15 years of experience in brand marketing, including experience leading integrated campaigns and marketing teams in a matrixed organization. • Bachelor's degree in Marketing, Business or a related field, or equivalent combination of education and experience. • Fluent in Korean and English, with excellent written and verbal communication skills and experience influencing senior stakeholders. • Deep experience across digital and physical marketing levers, retail and experiential marketing, online-to-offline consumer journeys, and large marketing budget management. • Strong people leadership, talent mentorship, agency management and cross-functional collaboration skills, with a passion for Nike's mission to bring inspiration and innovation to every athlete in the world. • This is a 1-year, full-time temporary contract position.
혜택 및 복지
자세한 사항은 홈페이지 참조
